Black Friday following Thanksgiving - why does the greatest shopping event of the year occur after the greatest day of giving thanks of the year? Maybe, just maybe, we all at some instinctive level realize that being thankful for friends, family, creeds and stuff as goals and not gifts is hollow and vain. Hence, we spend the next month trying with temporary success to once again fill the eternal void with gifts ignoring in subconscious rebellion the truest Giver of fulfillment.